Disney is buying Marvel Entertainment, the company behind X-Men, Iron Man, Captain America, et. al:

Under the terms of the agreement and based on the closing price of Disney on August 28, 2009, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. Based on the closing price of Disney stock on Friday, August 28, the transaction value is $50 per Marvel share or approximately $4 billion.

Why does $4 billion sound like such a bargain to me?

And am I the only one who always thought DC Comics was a more likely Disney target?