Grand Theft Auto, already an addictive and distracting presence in my house, contains not only hours of relentless violence, humor and countless foreign accents, but a novel and lucrative mechanism for selling music:
It’s been well established how TV shows, ads and videogames are growing areas of music discovery and promotion. But until “GTA IV,” there’s been no construct that allows for the immediate identification and purchase of those songs from videogames. “GTA IV” has added that “buy” button, and record labels welcome the innovation.