Esquire seems to have run out of ideas:
On the left, a sixties George Lois designed cover starring Virna Lisi. Carefully posed to look like she is really shaving, it’s a genuinely surprising image that communicates sex and wit. And right, the current issue of US Esquire, on which Jessica Simpson sucks all wit from the original concept.
Of course, in some art director’s private little world, the new cover is an homage. Sadly, it’s really a parody. MagCulture is right. The simple wit of the original has been replaced with an overly-airbrushed self-serious version that missed Lois’ point. How the fuck do you replace the impeccable class of Virna Lisi with the crass celebrity of Jessica Simpson?
