Palm, a company which recently announced its fourth straight quarter of losses, is clearly ready to turn things around. This Friday, in parallel with the launch of Apple’s second-generation iPhone, Palm will release a version of their Centro smartphone that’s blue:

Be sure to check back here on Friday to find out how we’ll be making these eye-catching Centros more affordable than ever for back-to-schoolers from July 11 to September 20, 2008.

One really has to wonder whether Palm knows how sad they’ve become.