Slate’s Tim Wu revisits Anderson’s The Long Tail and, like Elberse, decides it’s probably wrong:

It’s also clear that even in this supposed age of the Long Tail, companies that favor a slow, meticulous approach and a small catalog see enormous rewards. Look at Pixar’s many blockbusters (or those of its cousin Apple). Or witness the rise of Twelve, the book imprint founded by editor Jonathan Karp that’s given rise to a string of best-sellers during the past year.

Like Tipping Point, The Long Tail may be turn out to be more important as an invitation for discussion and thought than about a concrete, factual theory.

Even bullshit can be enlightening.