William Drenttel on the loss and recovery of his soul after working in advertising:

It took me a decade on Madison Avenue to realize that I didn’t want to be a Mad Man, despite the thrill of the kill, the pitches, the travel. I actually came to hate advertising. I think branding is generally a plague on the earth. I’m so glad to be a designer, hardly sin-free, but closer to making things where I can say they are what they are, and not something delivered to me in a black bag in some airport.

The premiere of Season 2 of Mad Men feels far too far away.