Chanel commissioned architect Zaha Hadid to design a mobile arts pavilion. A 7,500 square foot structure, constructed of lightweight panels, it will be shipped, in 51 containers, to New York’s Central Park this October:

(T)he pavilion is a provocative advertisement. Chanel, the fashion brand, commissioned Ms. Hadid to create the traveling structure to house works by about 15 hot contemporary artists. Each was asked to create a work that was at least in part inspired by Chanel’s classic 2.55 quilted-style chain handbag, so named because it was first issued in February 1955.

Behold. Commerce.