Semir Zeki is searching for the neurological underpinnings of beauty:

Ten participants were shown 300 paintings and asked to classify each of them as beautiful, ugly, or neutral. Paintings rated as beautiful by some of the participants were rated as ugly by others, and vice versa. The participants were then shown the paintings again while lying in a scanner. “Beautiful” paintings elicited increased activity in the orbito-frontal cortex, which is involved in emotion and reward. Interestingly, the “uglier” a painting, the greater the motor cortex activity, as if the brain was preparing to escape.

As massive a fan of neurology I’ve become as late, there is something almost depressing about placing a theory on beauty.

I’m almost rooting for Zeki to fail.