Daniel Lyons, he of previous Fake Steve Jobs fame, doesn’t think much of how reporters treat Apple:

The fact is, in the eyes of the media, Apple is the corporate equivalent of Barack Obama — a company that can do no wrong. Even in Silicon Valley, where much of the press corps are pretty much glorified cheerleaders (think of all those slobbering cover stories about the Google guys) Apple’s kid-gloves treatment stands out. Reporters don’t just overlook Apple’s faults; they’ll actually apologize for them, or rationalize them away. Ever seen reporters clapping and cheering at a press conference? Happens all the time at Apple events.